workwise   Work Communications
home | contact us | facts & figures | printable page
Recruitment communications at work
Click here to find out who we are and where we came from.
Recruitment advertising, strategy and communications
Examples of recruitment advertising and internal communications
Hot topics: war for talent, diversity and mentoring
Recruitment at work
Recruitment communications at work
Hot topics: war for talent, diversity and mentoring
Recruitment communications at work
Hot topics: war for talent, diversity and mentoring
See us all
Recruitment communications at work
hot topics at work

Have you ever felt so strongly about a subject that you just had to write it down?

So have we.



<< Back to list


spacer
Recruitment communications at work
Is diversity the same as equality of opportunity?

Nick Holker draws a distinction between two terms that are often confused.

In the employment arena 'Diversity' has been used for nearly a decade as an all-encompassing term to cover the endeavours of organisations to create a balanced workforce which thrives on the participation of members from all sections of society.

As if to demonstrate its meaning, however, the word 'Diversity' is open to interpretation in different ways by different people.

For some, it will mean eradicating discrimination - predominantly in relation to race, gender, disability, age, and sexual orientation or religious beliefs. Others will understand that the concept of inclusion involves recognising everybody's individuality and potential. It is also worth remembering that for those not directly in tune with the language of employment, it will simply mean variety of opportunity.

Confusion often exists over how Diversity relates to Equal Opportunities. Perhaps the most significant difference is that Equal Opportunities, which was formally introduced in 1975, is driven by imposed legislation and is characterised by quotas and the language of exclusion. Diversity is practised voluntarily by organisations, albeit driven by both joint social and commercial imperatives, and focuses on inclusion and respect for the individual.

The two are thus related, though not synonymous.

It is interesting to note that the legislature has recognised that an all-encompassing approach is more in keeping with HR best practice by combining the CRE, EOC and DRC into the new Commission for Equality and Human Rights - to " better reflect today's Britain and promote diversity and equality as key drivers of a culture of respect which underpins a prosperous and cohesive society."

At the announcement of the formation of the CEHR in November, Trade and Industry Secretary Patricia Hewitt said "Tackling discrimination in the 21 st century requires a joined-up approach that puts equality in the mainstream of concerns.As individuals, our identities are diverse, complex and multi-layered. People don't see themselves as solely a woman, or black, or gay and neither should our equality organisations."

Lord Falconer, Secretary of State for Constitutional Affairs added: "Human Rights and equality are two sides of a single coin - respect for the dignity and the value of each person."

Nick Holker leads the web consulting, media, planning & strategy teams that make up our Knowledge workshop.
Recruitment communications at work