Graduate recruitment
Why did JPMorgan choose work to deliver the 2003/4
graduate marketing campaign? As usual, it came down to understanding.
We showed how a corporate brand strategy ('the 360º relationship')
could be modified to provide the theme for an integrated graduate
recruitment platform. 'The 360º career' occupies
the common ground between JPMorgan’s recruitment proposition, and
the aspirations of Europe's most talented graduates.
